Mobile Web Growth to Continue: Report

It’s not a huge surprise, but still worth mentioning: Some 40% of Web Site operators have launched mobile sites and another 22% plan to do so in the next year, according to a new JupiterResearch study reported by MediaPost:

“This number is relatively large given that the experience is not yet mature today and likely reflects mobile versions that consist of frames and offer a kludgy user interface,” states the report titled “Mobile Web Sites: Designing for Mobility.”

The article states that driving the growth of mobile sites are factors such as the expansion of 3G networks and smartphones and improving prospects for deriving revenue from mobile advertising. Jupiter estimates that increasing page views and usage will push annual mobile display and search advertising revenue to $825 million by 2012.

Mobile Web Sites’ Growth Spurt To Continue [MediaPost]