Mobile Monetization Mistakes to Avoid
For developers and publishers, monetizing inventory becomes a matter of navigating that volatile space in search of the right tools, platforms and partners.
The mobile ad marketplace becomes more and more complex every day. For developers and publishers, monetizing inventory becomes a matter of navigating that volatile space in search of the right tools, platforms and partners.
Mobile publishers and developers range from teenagers in garages to multinational media companies, and so, of course, not everyone has the inside track on which platforms to use, best practices, pitfalls to avoid, etc. It’s no surprise, then, that so many publishers are leaving money on the table by committing several common mistakes.
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