Marketers Are Still Ignoring the Shift Toward Mobile Email
Despite the shifting email habits of consumers, many marketers fail to optimize for mobile, and ultimately end up leaving money on the table.
With the increase in mobile messaging app use and social networks becoming a destination for communication, you’d think that no one is using email anymore. But that’s not even close to the truth. Like so many other things in the digital landscape, email habits are simply going mobile.
Marketing Consultant Jordie Van Rijn collected over 100 data points to compile an very thorough analysis of email usage. His conclusion: “Mobile email will account for 15 to 70 percent of email opens, depending on your target audience, product and email type.“
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