Mobile Apps Play a Surprisingly Small Role in Twitter Tweets

My long standing belief based on casual observation was that most tweeting was being performed using thumbs flying across a virtual keyboard or physical thumb keyboards on smartphones. However, according to Twitter (the firm) itself, this is not the case. 78% of tweets by people are created using the twitter.com website interface!

The Evolving Ecosystem

Twitter acknowledges that a given individual user may use more than one interface. So, the totals from the other major tweeting tools add up to more than 100%.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in