BMW last year invested in the mobile app MyCityWay, and soon it will find if that was money well spent as its eco-friendly Born Electric road show rolls into New York.
The luxury automaker next week will run locally targeted display and video ads on the city- guide app, which developers said has 1.2 million users in Gotham.
Joan Bowen, brand marketing manager for BMW’s “i” series of electric/low-emissions vehicles, said this is the first time the company has taken a stake in a third-party mobile app in the U.S.
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