Mixed Picture at IAB
At the Interactive Advertising Bureau’s annual meeting last week in La Quinta, Calif., the mood was ebullient as 750-plus attendees basked in the industry’s double-digital growth rates and flood of tech venture capital—and welcomed back IAB CEO Randall Rothenberg.
Yet despite the cheerful vibe, the event carried a dark undercurrent. During multiple panel and keynote sessions, it was clear that Web publishers don’t know what to make of low-cost content producers like Demand Media, still dislike the trend towards data-driven buying, are spooked by the threat of government regulation and believe that brands continue to underspend online.
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