Millennial Media Delivers SMART Ad Metrics
Mobile ad network Millennial Media has launched something it’s calling SMART, a monthly Scorecard for Mobile Advertising Reach and Targeting. The new brand-advertiser-focused SMART delivers key metrics gleaned from Millennial Media’s ad networks, providing insight into reach, targeting, impressions and handsets.
All the SMART details come from actual traffic on the company’s ad networks. Some facts and figures in the March SMART include:
* More than 10 billion impressions served in Q1 in the US, with 3.39
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