Microsoft's Marketing Of Kin
As I wrote in my post on Microsoft’s announcement, the Kin is targeted at a very specific market who are heavy users of social networks. If you are going to market a product to those type of users, it probably won’t make sense to buy a bunch of television ads. Instead, you want to market to them on the social networks they use, which is what Microsoft is doing via the Kin Facebook fan page.
On the fan page you will see a tab for The Journey, which is a series of videos Microsoft is posting chronicling Rosa, a Kin user, as she travels across the country to meet her social network friends in person.
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