The Science Behind Sharable Video II: Body Painting Case Study
Opinion: Finding a viral topic is the foundation on which your video will be built
The latest viral video making its way through our social feeds is that of Jentree, a two-year-old watching The Good Dinosaur. Filmed by her grandmother, Jentree cries during an emotional scene in the film.
It has been viewed more than 8 million times on Facebook and, while random, it taps into an emotion—empathy.
When developing a viral video, it’s important to remember that the topic needs to tap into some sort of human emotion—curiosity, creativity, inspiration, humor and, yes, even sadness (poor Jentree).
While there is no science to Jentree’s newfound fame, there was to our viral body painting video, and we’re going to examine how it captured the attention of millions.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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