Michael Hirschorn in The Atlantic--YouTube Rules

Michael Hirschorn, a suit at VH1, is now the Content columnist at The Atantic. This month, he sings the praises of YouTube, while damning professional television as stodgy, slow and hopelessly last century. What he really means is expensive.
As network and pay cable productions increasingly use cinematic techniques (CSI, Lost, etc.) with varying degrees of success, basic cable struggles to keep the ADD audience entertained while cutting production budgets to the bone. YouTube is competition and savior at the same time.