Messenger From Facebook rolled out a major update to its chat plugin that will enable businesses to communicate with their customers via their websites, even if they are not logged into Facebook.
The chat plugin also features a revamped design aimed at making conversations easier and more intuitive.
Messenger product manager Jenny Li said in a blog post Tuesday that businesses testing the new chat plugin saw a 45% increase in customers inquiring about their products and services.
Businesses with Facebook pages can install the chat plugin on their websites free-of-charge via Facebook page settings or through partners including Haravan, ManyChat
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