"Mertado Embedded Shopping" Lets Social Gamers Shop Within Their Games

With embedded shopping, Mertado has created a seamless experience that allows the user to stay within the application they are using while making a purchase. This integration means that Facebook and other social networks could become much more lucrative to game developers and publishers than they are already.

Mertado has just unveiled its latest social shopping experience – embedded shopping. Imagine being able to buy farm-fresh plaid shirts right from Farmville, or (more realistically) find a local daily deal while doing quizzes on Facebook during your lunch break.
With embedded shopping, Mertado has created a seamless experience that allows the user to stay within the application they are using while making a purchase. This integration means that Facebook and other social networks could become much more lucrative to game developers and publishers than they are already, and it could make it even easier for consumers to compare prices, review products and shop online.

Mertado Embedded Shopping allows participating businesses to showcase select products to users from within their own website or application. On its launch, Mertado Embedded Shopping is being used by Gamador, makers of Farkle 2 for Facebook, and dealnews.com.
Through this new product, Mertado will feed product information and deals to users within the partner website or application. The Mertado Embedded Shopping product also encourages consumers to purchase these deals by offering integration with in-game currency or other incentives.
As user retention is so important in the world of billions of pages of online content and thousands of different applications, Mertado’s new product will be valuable to many publishers and application developers. You will be able to monetize your users by offering them Mertado’s deals, without losing them to third-party purchase pages.
Vijay Chittoor, Co-Founder and CEO of Mertado has this to say about the latest social shopping offering:

“Our mission is to transform e-commerce from search-driven buying to a highly engaging discovery-based experience that mirrors real-world shopping. Through our embedded shops, consumers can now discover unique products at the best prices. Ultimately, we bring the real-world feeling of finding something cool and different in a store to the places online where people – and their friends – now spend a majority of their time.”

The deals that Mertado will be offering in its Embedded Shopping product are also available through the Mertado Facebook application and at Mertado.com.