Gawker.com has a certain je ne sais quoi that makes it unappealing for media buyers.
After reports this week about how the Bustle Digital Group-owned site has lost its steam in what was supposed to be its rise-of-the-phoenix moment, media buyers tell Adweek that while they were personally interested in seeing what a revitalized, albeit nicer, Gakwer.com looked like, they’ve found other ways to reach that audience and are actually lukewarm on seeing the website make a comeback.
“It
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