March Madness Hits

College-basketball fans who haven’t quenched their March Madness thirst when Sunday’s one-hour 2011 NCAA Basketball Championship Selection Show ends on CBS at 7 p.m. ET can squeeze one more hour out of, which will stream Bracket Breakdown, a live show featuring analysis and predictions for the 2011 NCAA Division I Men’s Basketball Championship. original video host Jason Horowitz will host Bracket Breakdown, along with former St. John’s men’s basketball coach Norm Roberts, and senior college-basketball writer Gary Parrish.
Once the brackets are announced, will also feature four games: Bracket Manager, sponsored by AT&T, allowing fans to organize bracket competitions with friends and co-workers; Bracket Challenge, sponsored by Infiniti, where fans can compete against entrants from around the world for the grand prize, a trip for four to the 2012 Men’s Final Four in New Orleans; the Round-by-Round Bracket Game for Coaches Against Cancer, also sponsored by Infiniti, in which fans make their picks during each round, with prizes including computer tablets and the same grand prize as the Bracket Challenge; and Facebook Brackets and Pick 4, sponsored by Lowe’s, for members of the social-networking site. David Cohen is editor of Adweek's Social Pro Daily.