Mamacitas!

The City Paper’s Erik Wemple focuses this week on the growing intensity of the competition for the area’s 500,000 Hispanic readers.

Wemple reports that El Comercio is taking the British tabloid route–showing lots of “suggestively attired women”–as it struggles in a market crowded by three other major Hispanic papers: the Washington Hispanic, the Washington Archdiocese’s El Pregonero, and El Tiempo Latino, bought recently by the Washington Post.

He writes, “El Comercio’s approach to illustrating sports pieces is revolutionary. Why run the same old shot of two men vying for a soccer ball when you can highlight gorgeous fans with their nipples spilling out of their bikini tops?”

As the Post considers options for boosting circulation of its paper version, it might want to consider a similar sports section redesign. You know, we’re just sayin’.