Madonna and A-Rod: Affair or PR Campaign?

Hollywood publicists find creative ways to get their clients in the news (it is their job, after all), but when is it intentional and when are they truly in damage control mode?

The latest story you may have seen all over this morning’s papers: Madonna’s alleged affair with New York Yankee third baseman Alex Rodriguez. Where could this story have come from?

Fox News’ Roger Friedman has a theory:

The singer and the ball player – who could be the new Joe DiMaggio and Marilyn Monroe but aren’t – are both managed by Guy Oseary.

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