Looking Beyond the 'Twitter Costs Businesses $2.25 Billion' Headline

BBC News reports on a new survey commissioned by a U.K. IT services firm which concludes that “staff who use Twitter and other social networking sites while at work are costing UK businesses £1.38bn every year.”

Nearly 60% of the 1,460 office workers surveyed said they use social networking sites for personal reasons during the workday.

The survey was sponsored by Morse, a London-based IT consulting and services firm. Here’s the press release from Morse. Excerpts (and my comments):

On average those people were spending 40 minutes on these sites each week, equating to just under a full working week being wasted each year by employees using social networking sites at work.

Doesn’t

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