Location Services Overhyped?
It turns out the Foursquare might just be a tad bit overhyped.
The majority of Americans and not “checking in” every place they go—i.e. broadcasting their locations via their mobile phones to anyone who cares, according to a new report issued by the Pew Research Center’s Internet & American Life project.
In fact, just 4 percent of Internet users are using location-based services like the buzz-heavy Foursquare or Gowalla. Perhaps even more telling—on any given day, the percentage of Web users checking in via their mobile devices falls to just 1 percent, per Pew’s research.
The penetration numbers for location-based services are considerably larger for younger demographics—though still relatively tiny.
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