LinkedIn to Acquire SlideShare | Facebook Sets IPO Range | Future Bright for Social Media Ads

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LinkedIn Spends $119 Million on SlideShare — the YouTube of Slide Shows (Mashable) Professional social network LinkedIn on Thursday snagged presentation-sharing platform SlideShare for $118.75 million. SlideShare now attracts 29 million monthly visitors, while LinkedIn sees 107 million unique monthly visitors. GigaOM The acquisition, which involves 45 percent cash and 55 percent stock, gives LinkedIn another way to connect its users, who are often communicating and promoting themselves through PowerPoint presentations, slide shows and other content. TechCrunch The move makes a lot of sense from a product point of view. SlideShare recently deepened its integration with LinkedIn, and the two companies have compared their relationship to chocolate and peanut butter for professionals. The San Francisco Chronicle The Mountain View-Calif. based company, whose shares have more than doubled since its initial public offering last May, said membership increased to 161 million from 150 million in the fourth quarter. The company is signing up more professionals for its subscription services and attracting advertisers who want to reach the growing user base. CNBC LinkedIn reported quarterly earnings and revenue that beat Wall Street’s expectations. The company posted first-quarter earnings excluding items of 15 cents per share on revenue of $189 million. Net income rose to $5 million, from $2.1 million in the same quarter a year ago.

Facebook Sets IPO Share Price at $28-$35 (USA Today) Investors hungry for details on Facebook’s hotly anticipated IPO got a tasty morsel Thursday when the company set the price for what will be one of the largest U.S. deals ever. The social-networking company plans to sell shares for $28 to $35 each, using the ticker symbol FB. That will raise roughly $10.6 billion, making it the fifth-largest initial public offering U.S. IPO, says Renaissance Capital. The price also values Facebook at about $86 billion, making it the most valuable U.S. company to ever go public, Renaissance says. The Wall Street Journal Within the corporate world, CIOs, business strategists and marketing executives have put a lot of trust and money into the emerging field of social media. Now, as Facebook begins a new stage of its life as a public company, the value of that investment is about to be put to the test. AP The “like” button on Facebook seems like a relatively clear way to express your support for something, but a federal judge says that doesn’t mean clicking it is constitutionally protected speech. Exactly what a “like” means — if anything — played a part in a case in Virginia.

Facebook Offers Now Available To Smaller, Local Businesses In Beta Test (AllFacebook)
Smaller and local businesses will finally gain access to Facebook Offers, as the social network announced the beta launch of the feature in the U.S. on a self-serve basis. Have you started seeing any Facebook Offers in your news feeds?

Social Media to Overtake Search in Advertising (WebProNews)
Social media is on a trajectory to become the main focus of advertisers, according to a new survey conducted by Strata, a Comcast-owned media software firm. The quarterly report queried a broad pool of over 1,000 U.S. ad agencies processing over $50 billion in media annually, and revealed that 69 percent of firms regard social media advertising as being the focus of ad spend, up 32 percent over the previous year.

Consumers Union Blasts Facebook in Full-Page Ad (Advertising Age)
Consumers Union took out a full-page ad in Politico Thursday bashing Facebook’s privacy policies — or lack thereof. While the ad copy seems written to an average consumer, its placement in Politico is obviously an attempt to catch the eye of politicians.