More than 500 million people are now connected on LinkedIn’s professional network.
Today, the platform announced that half a billion people are now on the professional networking site—providing the latest set of numbers since it was acquired by Microsoft last year for $26.2 billion. The news comes as Microsoft debuts its updated sales software, which integrates some of LinkedIn’s data, Reuters reported on Monday.
“This community represents 10-plus million active jobs, access to 9-plus million companies, and with more than 100,000 articles published every week it’s helping you stay informed on the news and views impacting your professional world,” according to LinkedIn’s blog post announcing the latest user total. “A professional community of this size has never existed until now.”
Along with the big-picture stats, Microsoft also gave some insights on how all of those users break down in terms of cities and industries. For example, the United Arab Emirates is the most connected country (with an average 211 connections per user) while London is the most connected place. Staffing and recruiting are the most connected industries (averaging 702 connections per person), followed by venture capital and private equity.
Earlier this year, Microsoft vp of advertising sales Rik van der Kooi, said it’s still “early days” as far as what might come next for promotions on the platform. However, he said the company’s model of a business largely built around sponsored content has “resonated incredibly well” with B2B advertisers. He said LinkedIn has in the past been in a situation where it tends to be sold out of inventory, adding that Microsoft plans to allow it to continue as a standalone business.
“We don’t want to mess around with that, so the LinkedIn team is fully in charge of its own destiny in that regard,” he told Adweek. “And then of course, we’re looking at users on both platforms and both serves–LinkedIn has hundreds of millions of users and many of Microsoft’s serves have hundreds of millions of users. [We’re trying to figure out] ‘How can one plus one equal three?’ Whether it’s through data or ad experiences that we might want to cross-leverage. But those are all early stage ideas that we’re working on.”