LinkedIn Redesigns Company Pages

Create a LinkedIn Company Page to raise brand awareness, promote career opportunities, and educate potential customers on your products and services.

LinkedIn’s Company Pages attract more followers and brand advocates, drive viral reach and engagement, and strengthen business leads and relationships with customers. Company Pages let others learn more about your business, brand, products and services. The revamp lets you:
  • Post custom pages – the feature lets you customize the image that appears when you make an update with a link simply by clicking on the icon in the right hand corner of the preview image.
  • Like and comment as your company.
  • Manage multiple company pages from your company’s home page and view a feed of all the companies you follow.
  • Share Company Updates and Sponsored Updates with LinkedIn members interested in specific aspects of your business.

company pages

Showcase Pages

Showcase Pages are an extension of company pages designed to spotlight a brand or initiative and strengthen relationships with LinkedIn members. Showcase Pages let you target particular market segments to share specific content and drive engagement with a dedicated page. Showcase Pages can be created easily from the edit menu of a Company Page.

Publisher Company Pages

Publisher Company Pages are essentially the same as Company Pages, except for a few additional features, like RSS publishing, that make it easier for publishers to share their articles with their followers.

Silver and Gold Career Pages

Upgrading to a Silver or Gold Career Page gives you access to a full suite of features for promoting careers at your company, including a clickable banner, customizable modules, analytics on who is viewing the page, direct links to recruiters, video content and more.

With a Gold Career Page, you can customize up to five different versions of the page to show different content based on the viewer’s LinkedIn profile.

To learn more about using your account or LinkedIn features and functionalities like Company Pages, LinkedIn offers a learning webinar Thursdays at 11:30 a.m. CST on “How to Build your Company Page for Business Success.” Register for the free webinar at least 24 hours in advance to receive the confirmation email containing instructions on how to join your session.

Also check out WordStream’s Guide to Using LinkedIn Company Pages: Get Followers, Share Stories, Post Products.