LinkedIn Pages Are Getting Custom Call-to-Action Buttons, Complete With Analytics

The professional network also enabled association with relevant Community Hashtags

LinkedIn rebuilt its former Company Pages experience from scratch and unveiled its new Pages last November
LinkedIn

LinkedIn added custom calls to action and analytics and community hashtags to its 34 million Pages (desktop only), along with the ability for marketers to access and edit them via their mobile devices.

The professional network rebuilt its former Company Pages experience from scratch and unveiled its new Pages last November.

LinkedIn

Five new CTA buttons are joining LinkedIn’s follow button—contact us, learn more, register, sign up and visit website—and the professional network is providing Page administrators with analytics to determine how members are engaging and converting.

Analytics on the custom CTA buttons are available via the analytics dashboard on the page admin home or the visitor analytics tab.

LinkedIn

Senior director of product management Rishi Jobanputra said in a blog post, “As a Page admin, you want to be able to customize the way that you engage with your Page followers and visitors … Five new options make it easy to turn your Page visitors into potential leads, and new analytics provide deeper insight into who’s engaging and converting.”

LinkedIn also introduced the ability for marketers to associate their Pages with relevant Community Hashtags, enabling them to be included in conversations about the topics that matter most to their businesses.

LinkedIn

Jobanputra wrote, “We’re also introducing Community Hashtags, so you can associate your Page with relevant hashtags and join important conversations that members and organizations are having on those topics. From #AdvertisingWeek to #Blockchain, it’s easy to jump in and participate from the perspective of your organization.”

Finally, marketers can now access and edit their Pages via mobile devices, including the ability to post, respond, update details and edit posts.

LinkedIn
LinkedIn

Jobanputra added that LinkedIn plans to release new features for Pages on a quarterly basis.