LinkedIn Mines User Data to Create New Types of Ads

The first initiative spawned by LinkedIn’s announcement earlier this month of changes to its privacy policy reared its head Thursday, when the professional networking site announced changes to its advertising platform.

The first initiative spawned by LinkedIn’s announcement earlier this month of changes to its privacy policy reared its head Thursday, when the professional networking site announced changes to its advertising platform.

LinkedIn will mine its extensive data and create ads for its users based on postings in their networks, the homepage, groups, company pages they follow, and news feed LinkedIn Today, with director of product management Ryan Roslansky describing two types of new ads in a post on the LinkedIn Blog:

The first is a recruitment ad that makes it easier for a job seeker to land a job by showing them people in their own personal network who could refer them directly.

This second ad example is from our self-service advertising solution called LinkedIn Ads. The ads show how public actions of your network, including product recommendations and the number of followers of that company, can help you decide whether or not you should take the time to learn more about the product or service. The personalized LinkedIn Ads will start rolling out Thursday to a small set of members as part of a limited release.

We’ve created this new layer of personalized content in ads with your privacy and trust in mind. Your name and image is never shared with any advertiser. Furthermore, you always maintain full control over your privacy settings on LinkedIn, and can opt out of these ads anytime. We’ll be rolling out these personalized ads in phases over the next few weeks and hope that they add valuable and actionable insights to your LinkedIn experience.