LinkedIn Mines User Data to Create New Types of Ads
The first initiative spawned by LinkedIn’s announcement earlier this month of changes to its privacy policy reared its head Thursday, when the professional networking site announced changes to its advertising platform.
The first initiative spawned by LinkedIn’s announcement earlier this month of changes to its privacy policy reared its head Thursday, when the professional networking site announced changes to its advertising platform.
LinkedIn will mine its extensive data and create ads for its users based on postings in their networks, the homepage, groups, company pages they follow, and news feed LinkedIn Today, with director of product management Ryan Roslansky describing two types of new ads in a post on the LinkedIn Blog:
The first is a recruitment ad that makes it easier for a job seeker to land a job by showing them people in their own personal network who could refer them directly.
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