The stories format making its way to another social networking site probably doesn’t come as much of a surprise, but it might when you consider which site is jumping on board.
LinkedIn confirmed that it is beta-testing a new video feature called Campus Playlists, sharing many of the characteristics found in the story formats made popular by Snapchat, Instagram, Facebook and WhatsApp.
Campus Playlists are made up of short—30- to 45-second—videos from college students, and those who are part of the beta-test will see a Student Voice section atop the feed on their homepage, which will enable them to access the Campus Playlists for their school and other nearby universities.
A LinkedIn spokesperson said, “Students are taking us to their school hackathons, showing us their group projects, sharing their student group activities and teaching us about causes they care about.”
LinkedIn said Campus Playlists are a single destination for videos from the same school, and they enable visitors to tap through to view other videos, as well as to connect with one another.
While these videos will remain in the recent activity section of users’ profiles, they vanish from Campus Playlists in seven days.
Other features similar to those found on stories on other platforms include pre-populated stickers featuring the school logo, which can be moved around, as well as the ability to add other stickers (including an #OnCampus sticker) and text.
LinkedIn product manager Isha Patel told Josh Constine of TechCrunch, “Students love to use video to capture moments, so we’ve created this new product to help them connect with one another around shared experiences on campus to help create a sense of community. It’s a great way for students to build out their profile and have this authentic content that shows who they are and what their academic and professional experiences have been. Having these videos live on their profile can help students grow their network, prepare for life after graduation and help potential employers learn more about them.”