Let's Get Personal: 3 Builds for Better Product Launches

The product launch is a lot like a baseball game. We always strive for the home run but we often get the job done with singles and doubles.

Whether we’re coaching CEOs, sales reps or tech engineers, we start by helping them connect with their own audience. Here are three builds on what you’re probably already doing (or used to do but fell out of practice) to help you hit more homers.

Psst: I won’t give you a tutorial on the media landscape.