Let's do launch: Folio looks at kickoff parties
Folio’s Dylan Stableford explores the fabulous and buzzy world of magazine launch parties, crunching the numbers they generate – and expenderate – and seeing if they’re commensurate. Sometimes at Fishbowl we like to rap.
Stableford wonders existentially if going to these mega-hyped launch parties really makes you cool (we say yes – send your invites our way!) and, more to the point, what exactly it does for the bottom line. For Domino, the launch with the heftiest price tag at a reported $300,000 – not including the heavily-sponsored high-end gift
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