Learn How Ads Get Zapped to Cellphones With This Infographic
Geofencing explained with easy-to-understand images
Even though brands such as Ford, Starbucks and L'Oréal have been testing geofencing in recent years, the location-based marketing practice is still a mystery to the grand majority of industry players (the name probably doesn't help).
In the simplest terms, geofencing is when a retail advertiser zaps an offer to consumers' cellphones when they stand near that brand's store—as long as they've previously opted-in to receive such promotions. (Geofencing can also be executed via a particular location; Gap used the technique to deliver mobile ads to consumers waiting at bus shelters.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in