Every January, a slew of television ads and social posts bombard folks with health-related New Year's resolutions using words like "diet" and "weight loss." Now, a campaign from Lean Cuisine and agency 360i cuts through the clutter by literally removing such words.
At CES, 360i gave Adweek a sneak peek at a 3-D-printed device it has built that plugs into cable or satellite boxes. The small box, which is branded with the Lean Cuisine logo, constantly reads closed captioning to detect weight loss-related buzzwords.
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