'LadyData' Adds Up for DonQ

DonQ rum is a household name, but only in Puerto Rico. In the continental United States, the brand is trying to make a splash with young men by taking a different marketing approach than its larger competitors.
 
DonQ has launched a “LadyData” push designed to portray its brand as digitally savvy and helpful to guys still trying to figure out the most mysterious of riddles: women. The center of the campaign is a makeover of the DonQ Web site that features a rolling focus group of young women who answer burning questions such as whether men should wear skinny jeans or if it’s OK to eat garlic.
 
Each