Kontagent and Tapjoy announce partnership, hint at integrated product suite
Kontagent and Tapjoy announced today the two companies have entered into a strategic partnership to jointly offer new products and services for mobile app developers.
According to today’s announcement, the partnership will give Tapjoy’s customers “the insights they need” to improve their user acquisition campaigns and monetization — a strong hint the two companies plan to roll out a line of integrated products in the coming weeks. Kontagent meanwhile describes the new relationship as a strategic one, as it looks to solidify its position in the mobile analytics space.
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