Kobo 4.0 for iPad Introduces "Social Life" Features: Reading as a Social Sport

After years and years of fits and starts, the ebook industry has really taken off. The problem now is that we have too many e-reading platforms and mostly incompatible e-bookstores.

1. Amazon Kindle
2. Apple iBooks
3. Barnes & Mobile Nook
4. Borders (and others) Kobo
5. Google Books
6. Sony eReader




So, how can a ebook platform distinguish itself? Kobo which has free ebook reading apps for Android, BlackBerry, iPhone, and even the Palm Pre is trying to set itself apart by having readers look at as a kind of social sport, a kind of literary long distance running with a social aspect.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in