Kindle vs. iPad Ad Gets it Right. One More Thing: It Might be Better for Your Sleep Too


Video courtesy of kindle

I often roll my eyes up and sigh after seeing some misleading Brand X vs. Y comparsion advertisement. However, as the owner of both an iPad and the new WiFi-only Kindle 3, I think Amazon’s Kindle video captures the visibility difference just as it is in real life. The Kindle 3 is easier to read than the iPad (running the Kindle app) under many lighting conditions, not just direct sunlight.

The iPad has other reading advantages, of course.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in