Just Reading Playboy for the Ads
In the same week that Playboy Enterprises announced that it would go private, it also announced that the ad for Playboy Fragrance for Men by Coty in the January issue of Playboy will be very public.
Playboy will incorporate mobile image-recognition technology from Mobius into the ad, allowing readers who snap photos of any of the 12 2010 Playboy Playmates and send them to Playboy@agm.tw to gain access to exclusive premium photos and videos, as well as the ability to purchase Coty’s line of Playboy Fragrance for Men via a secure mobile connection.
Mobius
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in