Just How Many People Changed Their Facebook Pics In Honor of the SCOTUS Decision?
A lot.
According to The Hollywood Reporter, the answer is 26 million. More than that, these rainbow profile pics collected 500 million likes and comments from other users.
And not only are we talking about regular folks, but lots of celebs including Leo (seen here), Arnold Schwarzenegger, Anne Hathaway and more.
Facebook revealed where the colorful addition came from: “Last week, two of the company’s interns built the rainbow filter as part of an internal hackathon and they were so popular the team decided to go global with the filter on Friday.”
The support that the SCOTUS ruling and the gay community received should be further incentive for marketers to consider the LGBTQ community when crafting their campaigns.
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