Just Add Audio Video Creation Platform Launches on iOS

Royalty-free stock video company VideoBlocks has announced the launch of its iOS app, Just Add Audio. The app allows users to turn their photos and videos into digital stories via the help of VideoBlock’s collection of licensed music, and then share those stories with others across social media or one-on-one messaging. Just Add Audio offers a three-step experience for project creation. Users import their video clips or images, and then choose from eight moods to match the theme of the content. These moods range from aggressive and suspenseful to happy and playful. Once the mood is chosen, users can preview 30-second song clips, downloading the options they'd like to use. It should be noted any original audio associated with videos is removed, and replaced with these songs. Plus, users may wish to clear their music cache after every few projects, to clear up space on their device. Once a song is chosen, the app processes the video or images into a finished product. Users can preview this and edit their song selection for a better fit (or to add or remove images), or share the video / slideshow with others via Facebook, Twitter, Google+, WhatsApp, or YouTube. Projects can also be shared via direct link, email or text message, or just saved out to the device’s camera roll. “Photos and videos are powerful mediums, but they’re even better when you add quality music,” said Joel Holland, founder and CEO of VideoBlocks, in a statement. “Until now, it’s been difficult to get your hands on free, legal music to use without restriction for the creation of engaging content on your mobile device. We’ve made this process drop dead simple by providing instant access to over 1,200 free professional-grade tracks. So whether you’ve got videos from a weekend wedding, or photos from an overseas trip, it takes less than 30 seconds to turn them into powerful digital stories and share with friends.” Just Add Audio is available to download for free on the iTunes App Store. The app is one of many options that provide easy “moment” creation using someone’s photos. Other examples include Vemory and Tango Music Pix, among others.

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Just Add Audio Video Creation Platform Launches on iOS

Brandy Shaul

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