On Thursday, 3/28, the Facebook Marketing Bible will be hosting two Google+ Hangouts on Air to discuss some of the newest developments in Facebook marketing:
Understanding the New News Feed: How to Adjust Your Marketing Plan
Time: 11-11:30 AM PST | Level: Beginner-Intermediate
As the redesigned News Feed rolls out to more users, it is important for marketers to adjust their focus accordingly. Facebook has also revisited its rules on what can be shared in cover photos. We will discuss how your page’s stories will appear in the News Feed, what your covers should and shouldn’t include, and what it will take to maintain engagement with your fans as Facebook evolves.
Using Lookalike Audiences to Reach New Customers
Time: 1-1:30 PM PST | Level: Advanced
Facebook’s new Lookalike Audiences tool takes your CRM data and applies an algorithm to create a list of similar consumers you might not be reaching yet. We will discuss why this is such a powerful tool and show you how to leverage it in your own ad campaigns.