DigitalJCPenney Isn’t Drunk Tweeting the Super Bowl—It’s Wearing MittensStunt causes buzz and goads Kia Motors and DoritosBy Christopher Heine|February 2, 2014ShareBy Christopher Heine|February 2, 2014Share Nicely played, JCPenney. In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl stunt, apparently, to promote the fact that it sells mittens. What's more, Doritos and Kia's social media teams were goaded into taking jabs at JCPenney. Check out how the situation developed in the tweets below. Oops…Sorry for the typos. We were #TweetingWithMittens. Wasn't it supposed to be colder? Enjoy the game! #GoTeamUSA pic.twitter.com/e8GvnTiEGl — JCPenney (@jcpenney) February 3, 2014 Slow down, @jcpenney. Have some #Doritos. — Doritos (@Doritos) February 3, 2014 Hey @jcpenney need a designated driver? — Kia Motors America (@Kia) February 3, 2014 Toughdown Seadawks!! Is sSeattle going toa runaway wit h this??? — JCPenney (@jcpenney) February 3, 2014 Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0 — JCPenney (@jcpenney) February 2, 2014 Adweek Adweek