An NFL Player Is Returning Home With His Own Twitter Emoji

The Miami Dolphins 'host' the New Orleans Saints in London Sunday

Miami Dolphins running back Jay Ajayi returns to London @NFLUK
Headshot of David Cohen

Miami Dolphins running back Jay Ajayi became the first National Football League player with his own global hashtag-triggered emoji.

The Dolphins “host” the New Orleans Saints in London Sunday, marking a homecoming of sorts for London-born Ajayi.

Including the hashtag #JayTrain in tweets will trigger a special emoji depicting Ajayi, who has nearly 65,000 followers on the social network and was the second-most-mentioned fantasy football selection.

The hashtag #NFLUK will trigger its own emoji, picturing a football-shaped British flag.

Bruna Zanin, who works on sports partnerships for Twitter U.K., said in an email to Social Pro Daily, “We couldn’t be more excited about this emoji going live. @NFLUK has always been incredibly innovative in its use of Twitter. Coupled with Jay’s refreshingly genuine use of Twitter to engage his fanbase, it seemed like a natural fit to launch this special emoji for everyone to enjoy ahead of #NOvsMIA.”

NFL U.K. head of marketing Sarah Swanson added, “We’re really excited to welcome Jay Ajayi home to London this Sunday for the Miami Dolphins game at Wembley. We can’t think of a better way to celebrate his on-field success than with the launch of the first-ever NFL player Twitter emoji. We’re really proud to see Jay leading the charge for London both on and off the field.” David Cohen is editor of Adweek's Social Pro Daily.