Jason Mraz Goes Mobile for New Record

Atlantic Records has hooked up with Web telephony platform Kadoink to launch an interactive mobile fan club for Atlantic artist Jazon Mraz. The initiative is essentially marketing support for the pop singer’s upcoming record “We Sing. We Dance. We Steal Things.”

To join the club, Mraz fans can visit his MySpace page to sign up using the Kadoink widget or text “Follow Mraz” to 33033 on their mobile phones. Fans who sign up for the mobile list can also hear and share “I’m Yours,” the first single from the new album.

“We Sing. We Dance. We Steal.” goes on sale May 20.