It’s Official: Google Rules the Tech Comms World

No, really. It's true.

google building

Last month, we ran a post with the headline “It’s Google’s World Now. We Just Live in It.” We were not the first pub to use such a line.

If we’re talking tech PR, though, there is no longer any doubt who rules the world.

Yesterday, Kara Swisher of Re\code reported that Rachel Whetstone, who ran Google’s comms and public policy unit, had left the company for a very similar position at Uber. A couple of complicating factors: Whetstone will essentially be replacing former Obama campaign manager David Plouffe. And her former boss, Google’s chief legal officer David Drummond, sits on Uber’s board of directors.

That’s enough to make your head spin, but it’s only the beginning.

In a follow-up to that piece, Miguel Heft of Forbes listed the many, many, MANY former members of Google’s PR team who now run comms for some of Silicon Valley’s most valuable startups, established companies, and VC firms. The list includes:

  • Facebook
  • Tesla
  • Twitter
  • Square
  • Yahoo
  • Pinterest
  • Lyft
  • Snapchat

And that’s not all.

Heft attributes most of these changes to the influence of Elliot Schrage, the lawyer and former VP of comms at Google who now works for…you guessed it…Facebook.

The point here, really, is that Google sets the standard and everyone else follows it. Also: if you’re looking to get a plum in-house PR job in California’s tech industry and you HAVEN’T worked for Google at some point, you might just be out of luck.

The best part about the Re\code, story, though, was the revelation that Whetstone pioneered the official Google PR policy of responding to unwanted questions with GIFs.

In her honor, we say…

google gif