Issuu Disrupts the Traditional Holiday Catalog With Clip Tool
You've probably been perusing Pinterest for holiday decorating and shopping ideas. So you've probably come across clipped content from issuu. This season, retailers flocked to the publishing platform for their gift guides and catalogs. With the launch of their Clip tool this July, it's more fun to browse and share them. Iconic New York retailers like the Strand bookstore and Dean & Deluca used issuu to leverage their holiday marketing.
You’ve probably been perusing Pinterest for holiday decorating and shopping ideas. So you’ve probably come across clipped content from issuu. This season, retailers flocked to the publishing platform for their gift guides and catalogs. With the launch of their Clip tool this July, it’s more fun to browse and share them. Iconic New York retailers like the Strand bookstore and Dean & Deluca used issuu to leverage their holiday marketing.
Scott Kinzie, Vice President of Marketing for issuu, says that Clip and issuu allow retailers to expand their reach:
Publishers take content that was designed for print , publish that one time at issuu, and then its available to the [millions] of those issuu readers across any platform or device or screen size they want to consume the content on.
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