Is There Any Value In Branded Twitter Clients?

The video game series “Yakuza” is big in Japan, and its fifth installment, “Yakuza: Of the End,” which pits the gangsters against zombies (a match made in game geek heaven), even has its own branded Twitter client. According to the description in the iTunes store the Yakuza series has sold more than 400 million copies. The Twitter client, not so much.

Is there a market for branded clients? Your Spidey sense is probably tingling with a big “no.”

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