Is Paul Van Dyk Supposed To Be Flooded In This Promo Shot?

We’re getting back in touch with our raver roots, if by getting back in touch we mean we saw PVD at Central Park this summer and have been on the mailing list ever since. So we almost didn’t open up this email until we figured it was the last unread one and it’s a slow news day and we’re scared to go outside. And now, we’re so glad we clicked. Because it makes us wonder: is flooding the new chic?

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And what city is that to the right? And what is the light in his hand? Is it supposed to dry out the flood? Will trance-tacity save? Whoever designed this, we need an explanation. Because it’s either incredibly tacky or incredibly savvy.