Is Fox Mobile's bitbop FloTV Without a Special Chipset? Does Subscription Mobile TV Make Sense?
Who, exactly, is the target audience for over-the-air (OTA) mobile television? I’ve thought about this off and on ever since I spoke with FloTV’s head of programming last summer.
Podcast 33: FloTV Streaming TV Programs-Jonathan Barzilay, Head of Programming
The OTA aspect is very different from the more common stored content (e.g., TV shows or movies) on devices like smartphones and netbooks for later viewing. Its payment model is also very different since OTA mobile TV is based on a subscription model instead of the more familiar single payment for a discrete TV episode or movie.
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