iPod: No boy toy
A new report shows that it’s women who are driving the increase in digital music sales.
Per the BBC,
“More than three quarters of women aged 16-45 in the UK now own an MP3 player or mobile phone that plays MP3s, research by media group Emap found.”
Naturally, with illuminating news like this, is Microsoft aiming its new jukebox at women? Of course not.
Why? As CNET explains,
“Remember the digital market represents only 5 percent of the total market,” said Geoff Harris, product unit manager for Windows Media Player, “That means that 95 percent are still buying in traditional means.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in