iPhone App Store Gets Some Variety

Hollywood insiders and outsiders alike can keep up with all the Tinseltown buzz on their iPhone, thanks to a new Variety mobile app.

“Our audience includes some of the world’s most powerful professionals and busiest stars, all of whom want information as and when it happens,” said Neil Stiles, president and publisher of the Variety Group. The new iPhone app, and accompanying online widget “meet this need, giving us a competitive advantage, and offering our readers greater choice in a market with an ever increasing number of media outlets,” he said.

The online Variety Widget can be embedded into any Web page. Users can customize the widget to deliver only the content that interests them.

The free Variety iPhone app and the widget use NewsGator’s content syndication services and the Zibb on-demand search engine from Variety parent Reed Business.