iPad Fails to Support Hulu Technology

In his presentation on Wednesday (Jan. 27), Apple CEO Steve Jobs touted the new iPad as an outstanding entertainment device, a place to watch movies and TV shows—even mentioning ABC’s hit Modern Family by name. But Jobs failed to mention that perhaps the Web’s most popular means of watching long-form TV shows like Modern Family will not be available on the megahyped device.

Executives at Hulu confirmed to Mediaweek that the increasingly popular repository of long-form, ad-supported TV and movie content will not be available on the iPad. That’s because Hulu runs on Flash software, which Apple currently does not support.

While the lack of Flash could impact the effectiveness of online advertising on the device, the lack of Flash-powered video could seriously impact the appeal of the iPad, particularly since its being sold as an intimate, personal entertainment device. Of course, users can purchase TV shows and movies via iTunes. But the consumption of free, ad-supported video has exploded over the last four years or so, and it would seem to be a big draw for the iPad’s large screen, which Jobs’ described as “gorgeous.”

According to comScore, in November Americans viewed over 30 billion videos for the first time. And Hulu, which reached 43.7 million unique users in November, streamed a record 924 million videos.

Besides Hulu, other Web publishers, who asked not to be named, told Mediaweek they are concerned that their sites video will not translate as a device, rendering some of their most popular content irrelevant.

Related: Media Execs Weigh in on iPad