Interview With Charlene Li, Author of Groundswell
Earlier this week I had the fortune to speak with Charlene Li, one of the premier though leaders in the area of social computing and is a leading analyst at Forrester Research. Practically every conference I go to, Charlene is always one of the speakers there. I spoke to Charlene about her new book, Groundswell, winning in a world transformed by social technologies, which I actually had a chance to read. The book gives in depth analysis and research about new social technologies and how they are effecting businesses.
Not only does the book provide a thorough overview of the current state of social technologies and their impact but it also discusses how businesses can adapt to them.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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