Interview: Ex-Friendster CEO Kent Lindstrom Explains His New PlacePop Project [Video]

At the recent Social Developer Summit in San Francisco, I had the chance to sit down with Kent Lindstrom, CEO of PlacePop, a platform that allows businesses to easily create loyalty programs for people that visit their store. The platform uses location based technology and check-ins to reward frequent visitors of a store, but because the API is open, that’s just the tip of the iceberg. In the video, Kent makes the example of an ice cream vendor near Dolores park can have a discount for frequent visitors of the park. See the video after the jump.

Kent makes some great points about PlacePop and location based services in general. We discussed how businesses can benefit from this service, how it differs from Foursquare and Gowalla and the importance of brands in his new venture. I strongly recommend you watch this video, and this company, in the coming weeks.