Interface, Brand, Content Key for New Phones
What are most important to US consumers when choosing a new mobile phone? According to a new poll from mobile app store operator GetJar, ease of use (20%), brand (17%) and embedded content (14%) top the list. Of less concern are the phone’s overall design, memory and whether or not it has a touchscreen.
GetJar actually polled consumers across 130 countries for the survey during the week of the Mobile World Congress. Brand was the top consideration overall, topping the list for 28% of all respondents; the US was the only country where brand wasn’t the leading factor.
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